I'm trash! ๐Ÿ˜†

Imperfect-produce-DADA-702x459.png

Imperfection makes sense, mainly nowadays. Have you noticed how many brands and ads are communicating messages like your own natural beauty, home made stuff and less industrialized?

> Just think about it! FORKY, a new Disney big star from Toy Story 4 is made of trash! And everybody loved it. ๐Ÿ˜

And food? Billions of pounds of food go to waste every year, often just because they don't look the way that big retail stores want them to. Imperfect Produce think that's crazy, so they've built a network of over 200 farmers and producers, buying these unloved foods (just like the strawberry photo below) directly from producers and deliver it to customers' doors for about 30% less than grocery store prices.

>>> This company will be in our next report about vegan businesses.

Marcio Cantelli

Expert in consumer behavior, eternally in beta mode and always curious about whatโ€™s next.

Straight to the point without marketing fluff words: You need customers for your company and someone that brings you fresh insights to retain them. Bottom line, thatโ€™s what I do.

Previous
Previous

The Honey Pot - From women to women powered by herbs

Next
Next

DadaNews #1 - Um resumรฃo do que vi por aรญ em junho ๐Ÿš€