Frustration-Free Packaging: Circular Economy

Innovation and Consumer Behavior
Written By Marcio Cantelli
amazon-frustration-package.png

During my research about Circular Economy, I've found many great examples of companies that are minimizing waste and making the most of their resources.

Amazon, for example, has a project from 2008, called by "Frustration-Free Packaging" (a kind of certification). The product inside is exactly the same, but it comes without excess packaging materials.

They are partnering with brands and manufactures to deliver a better customer experience (packaging that is made of 100% recyclable materials, easy to open and designed to ship products in their original packaging, which eliminates the need for an additional shipping box).

Marcio Cantelli

Expert in consumer behavior, eternally in beta mode and always curious about what’s next.

Straight to the point without marketing fluff words: You need customers for your company and someone that brings you fresh insights to retain them. Bottom line, that’s what I do.

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