Hello,
hope all is well!
This is DadaNews, one monthly email where I share some projects that I've being working on and interesting things I've found during my researches.
Feel free to reply me by sending questions, comments and feedbacks. Your interaction is super welcome! ;)
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what I'm reading
insights to make great products and services
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I just read a book called Well Designed: How to use empathy to create products people love. It has brilliant and simple concepts that we can apply to any kind of business and I'd like to share with you three insights from it:
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- The best way to empathize and truly solve someone's problem is to live and feel it firsthand.
- To define a value proposition, ask and answer "what can someone do AFTER using your product or service that she couldn't do BEFORE buying it?".
- Ask yourself: "How do you make your customers kick ass every day?".
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In overall, just like in any consumer insights and innovation project, this book is about how to ask better questions instead of just getting answers or confirmations of your hypothesis.
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highlights from my last researches
interesting business models and consumer behavior themes
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- 🥤 Contact-free pouring with your smartphone
A new "universal rule": Don't touch! Coca-Cola developed a digital system allowing people to pour drink via QR code instead touching the beverage dispensers. It's a kind of restaurant menu with QR Code, but connected in real time to the machines. Watch video.
- Multi-restaurant ordering with ghost kitchens
Shared workspace for several restaurants with a mix of takeout and delivery. They have many kitchens at the same place, just like a coworking, with all the equipments and facilities needed for food preparation. Really interesting model mainly during these times that most of the restaurants rely on delivery apps and can't have a dining area. Watch video.
- Panera Bread almost reaching 1 million coffee subscribers
They launched an unlimited subscription coffee program in late February and the way they've designed is simple and amazing from business point of view. You can have many great insights around membership programs like transparency about how the program works without catches, pricing and thinking it in terms of a lifetime value of a customer and not only transaction by transaction. Forbes.
- Household essentials in 30 minutes by DashMarts
DoorDash has rolled out the first of a line of convenience stores designed to quickly deliver household items and other corner store products to customers. Excellent moment, considering that people are looking to buy more local with comfort. If you have a small business, think about how you can adapt this same concept to your neighborhood. BusinessInsider.
- Sofa concept doubles up as private work pod
A concept for a multi-functional piece of furniture that can be adapted into a home working pod. It's a sofa, L-shaped design composed of two parts split down the middle. To convert it into a private office space, you just slide the two parts, changing them to a vertical position. This is related to the "new meanings trend" (people looking for creating multiple uses for the same product, specially inside their homes). Dezeen.
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to think about / stats don't lie
business opportunities for the near future
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"77% of consumers expected to increase their use of touchless interfaces during COVID-19". TechRepublic.
This is quite obvious nowadays, but think about your business: What kind of security seal you can provide to your customers while you deliver your products and services?
As a reference, in the post-9/11 period, several checkpoints were created as a way to make people feel safer when boarding an airplane and all airlines exhaustively shared their security processes.
Keeping the proportions of each moment, today (and for a long time) all businesses need to create and share these checkpoints with their customers to increase the feeling of security when consuming what you have to offer as a product and service.
Industries such as tourism, one of the most impacted with this pandemic, are developing a series of processes and checkpoints to somehow show people that they are prepared for this new moment.
Some hotels are placing "room seals" on their doors to indicate to guests that their room has not been accessed since being thoroughly cleaned: |
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From Hilton Newsroom
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Most of the restaurants are using QR Code to share their menu, just like Coca-Cola did on their beverage dispensers (commented above). Everybody needs to rethink how to make your customers feel safer and how to be more touchless nowadays and for the post-COVID world.
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Check on YouTube this Cutlery Dispenser in action (you only touch on your own cutlery)
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So, think about it: How can you make your customer feel safer during these times? Can you create a security seal in your product or service?
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in case you missed
innitiatives from our team to help your business adapt to this moment
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40 IDEAS TO INNOVATE
Based on several questions that we've received from our clients and subscribers, we consolidated 40 insights to help you innovate and reinvent your business during these uncertain times.
All insights are organized in 7 different categories and a tool box.
Free access.
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ALL REPORTS FOR FREE
We've made the decision to release all of our reports for free, gradually publishing and letting you know via newsletter.
All of them comes with a series of companies around the world to inspire you and dozens of insights to implement in your business.
Free access.
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CONTACTLESS COMMUNICATION
I'm partner of this platform that allows any business to create a customer service channel via mobile messages by texting to your company or by scanning a QR code.
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Learn more.
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how can I help you?
reports, personalized researches, lectures, courses, consulting...
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Do you wanna talk more about any specific subject or need help with insights in your projects? Just reply me and will be my pleasure to help you.
Using consumer insights, I can help you creatively identify ways to improve your results and provide inspiration for your projects, getting different point of views for new products, services, marketing and content strategy. Drop me a line!
Regards,
MARCIO CANTELLI 🤓
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