hello hello hello
sharing some news and updates
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Hello,
hope all is well!
I've being working on some new projects and I've decided to create a newsletter to share some interesting things I've found during my researches.
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It will be only one monthly e-mail - every first Monday. I took the initiative to add you on my distribution list, but if you would like to opt-out, just reply me or click on unsubscribe link on the bottom of this message. ;)
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huh? Dada what?
launch of a global insights platform
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This month I've launched Dada 22 project - a global network of researches working as an innovation radar.
Monthly we curate business ideas from Europe, Asia and Americas, to create reports with lots of useful insights.
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Friends have 50% off!
Coupon EARLY-FRIEND
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first report for free
about customer service: how fast and how easy is to get in touch?
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An overview around Gen Z (born in 1998 until now) and how this generation, that is looking to solve anything right here and right now, is changing the customer services. An approach about impermanence as the new stability, including 12 different companies as examples and 10 ideas to implement in your business.
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circular economy
minimize (or eliminate) waste by making the most of resources
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Insights around this economic system that integrates economic, natural and social capital. Trends and consumption movements looking beyond the current take-make-waste extractive industrial model, including 14 different companies (products and services) and 10 ideas to implement in your business.
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highlights from June researches
5 interesting businesses model and 1 behavioral theme
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- 🌮 "Conflict Kitchen" - Food for thought
Pop-up restaurants using food as an ingredient to discussion. A project/restaurant that served cuisine from countries with which the United States was in conflict (Iranian, Afghan, Venezuelan, North Korean...). For me this was one of the greatest found on this month, because "food" has a direct relation with our culture and origin as human being. Link for video.
> Dada: Create social relations with your brand by offering limited editions - consumption trigger based on scarcity. Add seasons to your business related to any theme (based on weather, sports, memes of the moment, cultural aspects...).
- 🤖 Mannequin Challenge - From a video fad to A.I.
Remember this? The viral YouTube trend has now being used to train a neural network by Google AI team for the ability of robots to reconstruct the depth and arrangement of freely moving objects. Even considering the data in use is anonymous, the big question is: Is it ok for companies to use someone's data this way?
> Dada: Privacy is the word of the moment, a great subject to your company think about it. An increasing group of people is looking for more transparency services and solutions out of big corporations (like DuckDuckGo within more than 1bi of monthly researches - a startup considered a "Google competitor" focus on privacy).
- Social Selling - Chinese company Pinduoduo
"Wholesale in retail". Do you wanna buy a smartphone? Gather your friends and shopping online bigger quantities in smaller prices. This concept goes beyond the traditional group buying (that usually offers a "half experience" by an accessible cost). LinkedIn post.
> Dada: Youngest generations (Y and Z, born since ~1982) are really influenced by the mouth-to-mouth and referrals than traditional media. The strongest currencies of this time are online reviews and friends referrals inside micro social medias (Whatsapp and Facebook groups, Instagram, SnapChat, etc). Do you ask for referrals? Your company is ready for social selling?
- Loop - The greatest company example of circular economy.
Convenience and quality of your selected brands, delivery at your home and in durable containers. Zero-waste, no need to recycle or clean. Is your shampoo over? Just get another one by putting back your container in the tote and scheduling a free pick up from your home. Video on LinkedIn.
> Dada: Returnable packaging is back from the 60/70s as an exchange currency. Our human consciousness as well, looking for ways to waste less. Better prices, without disposable materials and reverse logistic will be the trend topics and really usual on the next 5 years.
- Amazon certification - Frustration-free packaging
Since 2008, they've being working on a certification that reduces disposable materials. Packaging that is made of 100% recyclable materials, easy to open and designed to ship products in their original packaging, which eliminates the need for an additional shipping box. Watch the video to understand better the impact with a Fisher-Price toy. LinkedIn post.
> Dada: Less logistic costs and better experience for the final customer. After watching the video, the question is: How is your product or service consumer journey? Have you already done your full path to check how to optimize cost and improve your customer experience?
- "Screen time" is over! Life outside... on its way?
A research shows that people switches from one screen activity to another continually every 20 seconds, and rarely spent more than 20 minutes uninterrupted on any one activity. New York Times.
> Dada: That's the proof for the end of an old discussion between online and offline life, because nowadays everything is literally mixed together. Brands that stand out are those who deliver small pieces of content, summaris, curatorship and help people to transform hours in minutes during the people wait moments (bus stop, for example). On the other hang, "Digital Detox" is the counter trend that is gaining power.
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next researches
reports made based on our subscribers needs
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- Vegan in business.
- Beauty industry.
- Pet economy.
- Future of packaging.
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- Customization as rule.
- "Non-for-profit" companies.
- Fitness and healthy lifestyle.
- Buy or rent and do it yourself.
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Did you like the content? Share with everybody!
Any feedback, comment or question? Just drop me a line. ;)
Regards,
Marcio Cantelli
Consumer trends and insights for awesome brand experience
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