Contact-free pouring with your smartphone

Innovation and Consumer Behavior
Written By Marcio Cantelli

A new "universal rule": Don't touch! Coca-Cola developed a digital system allowing people to pour drink via QR code instead touching the beverage dispensers:

Marcio Cantelli

Expert in consumer behavior, eternally in beta mode and always curious about what’s next.

Straight to the point without marketing fluff words: You need customers for your company and someone that brings you fresh insights to retain them. Bottom line, that’s what I do.

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