CafeX - Automated coffee bars

Innovation and Consumer Behavior
Written By Marcio Cantelli
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Autonomous cars, artificial Intelligence, robots taking over control... If you think all this stuff is about future, you are late.

This week I got the experience of drinking a cappuccino made by a Robot Barista in San Francisco: I paid only 3 dollars for a coffee from Equator with Swedish non-dairy alternative. The company aim to offer automated coffee bars in busy areas such as airports, offices, college campuses and city markets.

Thanks Karla Adoryan for sending me this company and thanks a lot Amadeus Blount-Garza for allowing me to record you.


Marcio Cantelli

Expert in consumer behavior, eternally in beta mode and always curious about what’s next.

Straight to the point without marketing fluff words: You need customers for your company and someone that brings you fresh insights to retain them. Bottom line, that’s what I do.

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