Rent is the new buy

Innovation and Consumer Behavior
Written By Marcio Cantelli
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Pay-as-you-go subscription: The newest tech  at costs up to 95% cheaper than buying.

Grover aims to be a kind of Netflix for consumer gadgets. It gives people the option of renting a product by the month, quarter, or year. It also offers a subscription that lets you pay a fixed monthly fee and swap the item you’re renting at your convenience.

If you are renting the product and decide you want to buy it, you can purchase it with 30 percent of your rental payments taken off the ticket price. If you’ve been renting for a long time, Grover will warn you when you are close to 130 percent of the recommended retail price. At that point, you’re offered to purchase the product for €1 (just over $1).

Marcio Cantelli

Expert in consumer behavior, eternally in beta mode and always curious about what’s next.

Straight to the point without marketing fluff words: You need customers for your company and someone that brings you fresh insights to retain them. Bottom line, that’s what I do.

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