Escaping the boring reality

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Finding a house can be fun: Attracting youngers by bringing game concepts.

An estate agent has revolutionized the way people view properties by turning appointments into an Escape Rooms-style game.

They lock potential buyers in the apartments and make them look for clues and solve puzzles in order to get out. Customers are even blindfolded in one of the rooms before they attempt to break free.

The thought process behind the idea is to get the buyers to explore areas of the property they might not have done on a routine visit. If you escape in less than 18 minutes, your costs of the paperwork are covered.

Evidenceimmo.fr

Marcio Cantelli

Expert in consumer behavior, eternally in beta mode and always curious about what’s next.

Straight to the point without marketing fluff words: You need customers for your company and someone that brings you fresh insights to retain them. Bottom line, that’s what I do.

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Dada 22 - Trends and insights