Diesel goes Electric on pickup trucks and SUVs

Innovation and Consumer Behavior
Written By Marcio Cantelli
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Rivian: Diesel goes Electric on pickup trucks and SUVs - a niche that is not in the Tesla focus.

"We are building this car because it does not exist. The challenge and the beauty of a clean sheet is: you can do things the right way without worrying about the legacy of the past, but still leverage and learn from what's been done before.".

They are a startup founded in 2009 and after almost 10 years they will be producing their first two vehicles in 2020.

With the philosophy of underpromise and overdeliver, they are helping to grow the electric-car market. Just Ford and Amazon invested $1.2 billion dollars into this company.

Marcio Cantelli

Expert in consumer behavior, eternally in beta mode and always curious about what’s next.

Straight to the point without marketing fluff words: You need customers for your company and someone that brings you fresh insights to retain them. Bottom line, that’s what I do.

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