Hello,
hope all is well!
That the world has changed (and will change even more) you and I already know. We also know that every company needs to reinvent itself, reduce costs, organize financially and rethink its products.
In the last 3 months I received dozens of messages from clients and friends, asking for recommendations and what to do in their business at this moment (or even how to prepare for the "new normal").
Because of this, I've decided to share with you some cases and ideas that I've found really interesting. Besides that, 4 initiatives that I took over here to contribute, in some way, with innovation in your business for the next months.
Feel free to reply me with questions, comments and suggestions. Your interaction is super welcome. ;)
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highlights from my last researches
interesting businesses model and consumer behavior theme
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- Personal space redefined
Company builds modular homes and mini offices as personalized cubes for your backyard. There are hundreds of possibilities, such as adding solar energy, air conditioning, among others. Dwellito.
- Temporary and disposable cardboard table
I loved the concept from this Danish furniture startup. They made a desk from cardboard that you can build in less than 10 minutes and it’s completely recyclable once the pandemic is over. Stykka.
- Complicated matters for children
Books to start conversation with children about challenging, empowering and important topics that kids experience every day, such as racism, disability, bullying, divorce, shame ... I loved the idea and especially their book designs. A Kids Book about.
- 🤩 Connecting children with isolated senior
They allow you to setup a remote storytime between you, your child, and an isolated senior to read stories. They also share dozens of free books to read, in case you don't have any story to share. This is the heartwarming idea I've seen around! Goodnight Zoom.
- 🏋️ Exercises in the physical-virtual world
Many have said that the future of gyms will be something with virtual reality as an incentive to exercise. Maybe they're right! Some companies are betting on this movement and creating their own virtual "games", such as Oculus (Facebook) and Black Box. Watch their videos.
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4 initiatives from our team
focused on helping your business adapt to this moment
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40 IDEAS TO INNOVATE
Based on several questions that we've received from our clients and subscribers, we consolidated 40 insights to help you innovate and reinvent your business during these uncertain times.
All insights are organized in 7 different categories and a tool box.
Free access.
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SPECIAL CONSULTING
We are offering 10 free one-hour consulting and 40 additional for a symbolic price of 7 dollars each until end of July.
A conversation that will help you create a clear action plan and define your next steps to innovate in your business (specially SMB).
Sign up over here.
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ALL REPORTS FOR FREE
We've made the decision to release all of our reports for free, gradually publishing and letting you know via newsletter.
For now, our 4 most accessed reports are available.
All of them comes with a series of companies around the world to inspire you and dozens of insights to implement in your business.
Free access.
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CUSTOMER SERVICE VIA TEXT
I'm partner of this platform that allows any business to create a customer service channel via mobile messages, centralizing all conversations and profiles of your contacts on a single screen via your desktop.
Unlike most CRMs and customer service management systems, we waved fees per agent and make it as simple as possible.
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how can I help you?
reports, special researches, lectures, courses, consulting...
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Do you wanna talk more about any specific subject or need help with insights in your projects? Just reply me and will be my pleasure to help you.
Using consumer insights, I can help you creatively identify ways to improve your results and provide inspiration for your projects, getting different point of views for new products, services, marketing and content strategy. Drop me a line!
Regards,
MARCIO CANTELLI 🤓
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