Hi, I'm Marcio!
AI enthusiast. Consumer Behavior expert. Love to build things, learn through the process, and automate for scale.
Using consumer insights, I can help you creatively identify ways to improve your results and provide inspiration for your projects, getting different points of view for new products, services and marketing strategy.
• Consumer Behavior Expert
• Brand & Marketing Strategist
• Product Manager 🚀
As a researcher
I explore and share insights on consumer trends, decision-making psychology, and how technology seamlessly integrates into every aspect of our lives.
As a scientist
I create methods to help businesses automate tasks and quickly generate consumer insights by integrating human behavior, technology, and data.
Guided by one question: Why?
Sign up to get monthly emails on consumer insights and innovation.
Nowadays, my main focus is on PipeOne.me
Let people text your business like a friend.
One Inbox. Every Mobile Channel.
AI and Humans Working Together for High-Volume Support.
Dada 22
Dada 22
Besides PipeOne, as a creative and high energy person, I built another business (Dada 22) as an innovation lab based on consumer insights.
My podcasts
DadaNews 🇺🇸 🌎
My first podcast in English focused on trends and consumer insights. Short episodes with ideas to help you make great products and services.
Gavetinhas 🇧🇷 🇵🇹
"Small drawers" in Portuguese, a podcast to share my researches and daily basis discoveries related to business innovation and consumer behavior.
LeroCast 🇧🇷 🇵🇹
18 episodes in 2 seasons, a podcast with a friend of mine about our lessons learned from launching different businesses, trends and consumer insights.
Last shots from my Instagram
Last posts from my personal blog
A personal space with random things like videos, photos and texts. Most of the things that I post on my social media profiles are also shared here (mix of Portuguese and English).
I’d love to work with you. ;)
Drop me a line and follow me on social media.
Ask me about:
• Marketing strategy
• Business text messaging
• Process automation for scaling products
• Extracting insights from customer data
• Spotting consumer trends
>>> Technical stuff:
• Product Lifecycle Management (PLM) – from concept to launch
• Product-Led Growth (PLG) – optimizing acquisition, retention, monetization
• Agile methodologies (Scrum, Kanban, Lean, FDD)
• Data-driven decision-making and product analytics
• SaaS metrics (ARR, MRR, CAC, LTV, Churn, DAU, WAU, MAU, ARPU)
• Cloud Infrastructure (AWS) | Cross-functional Leadership | Customer Success
• User Retention and Engagement Strategies | SLA Monitoring | UX/UI Optimization
I'd be more than happy to share with you as well:
• Building and scaling a global SaaS B2B product
• Lessons from entrepreneurship in a new country
• Expanding into international markets
• Boosting product innovation and creativity
• Shifting mindsets between corporate roles and startup leadership
• Producing a podcast (recording, editing, launching)
• Optimizing time and project management techniques