Dada 22
Dada 22
Dada 22 was a consumer trends and insights consulting firm, acting as an innovation radar.
The idea behind this business was to generate new ideas to make great products and services by looking for insights around the world based on trends and consumer behavior.
Quick story
I really believe in learning through doing. As a creative and high energy person, I decided to start Dada 22 as an innovation lab to produce a lot of content based on consumer insights (newsletters, videos, podcasts, easy-to-implement reports for SMBs, online programs…) and to challenge myself by keeping in touch with real problems from different kinds of businesses.
2019: Dada was an innovation platform where you could pay a monthly subscription fee and get access to all our reports made by a global network of researchers. I worked with people from different countries like Australia, Brazil, UK, Hong Kong, USA, among others.
2020: Focus on education by releasing online courses to help mainly small and medium businesses to innovate on their daily basis.
2021: Dada became a project-based consulting style: No fixed teams and no physical office. For each client's needs, I invited freelancers from anywhere in the world to help me deliver the projects.
2022: Created a book (under review) with actual methods to simplify how businesses can generate consumer insights quickly by integrating customer behavior, innovation and data.
2023 and beyond: Good things take time. ;)