Hi, I'm Marcio!
Straight to the point and without marketing fluff words: You need customers for your company and fresh consumer insights to retain them. Bottom line, that's what I do.
Using consumer insights, I can help you creatively identify ways to improve your results and provide inspiration for your projects, getting different points of view for new products, services and marketing strategy.
• Consumer Behavior Expert
• Brand & Marketing Strategist
• Product Manager 🚀
As a researcher
I research and share my discoveries and learnings about consumer trends and how our brain makes decisions.
As a scientist
I create methods to simplify how businesses can generate consumer insights quickly by integrating customer behavior, innovation and data.
Guided by one question: Why?
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Nowadays, my main focus is on PipeOne.me
A SaaS business (Customer Service CRM for the messaging era). We put different channels in one platform for seamless communication with your contacts via email, WhatsApp, SMS, iMessage, Facebook Messenger, Telegram, web chat and QR code.
Dada 22
Dada 22
Besides PipeOne, as a creative and high energy person, I built another business (Dada 22) as an innovation lab based on consumer insights.
My podcasts
DadaNews 🇺🇸 🌎
My first podcast in English focused on trends and consumer insights. Short episodes with ideas to help you make great products and services.
Gavetinhas 🇧🇷 🇵🇹
"Small drawers" in Portuguese, a podcast to share my researches and daily basis discoveries related to business innovation and consumer behavior.
LeroCast 🇧🇷 🇵🇹
18 episodes in 2 seasons, a podcast with a friend of mine about our lessons learned from launching different businesses, trends and consumer insights.
Last shots from my Instagram
Last posts from my personal blog
A personal space with random things like videos, photos and texts. Most of the things that I post on my social media profiles are also shared here (mix of Portuguese and English).
I’d love to work with you. ;)
Drop me a line and follow me on social media.
Ask me about:
• Product and marketing strategy.
• Market-driven product development.
• Process Automation.
• Generating consumer insights for any project or business.
• Extracting insights from customer data.
• Spotting consumer trends.
• Mobile messaging as customer experience.
I'd be more than happy to share with you as well:
• Launching a global SaaS business.
• OKRs, customer research techniques and Go-To-Market planning.
• My failures and learnings as an entrepreneur in another country.
• Challenges and tips for moving abroad.
• Ways to be more creative and innovative.
• Corporate career and transition to a startup.
• Transformation from an employee to a founder mindset.
• How to produce your own podcast (record, edit and launch).
• Time and project management.